Research and Markets Offers Report: The International Market For Brand Protection Solutions For Luxury Products & Beauty Products

Wireless News
01-29-2011
Research and Markets Offers Report: The International Market For Brand Protection Solutions For Luxury Products & Beauty Products
Type: News

Research and Markets has announced the addition of the "The International Market For Brand Protection Solutions For Luxury Products & Beauty Products" report to its offerings.

In a release, Research and Markets noted that report highlights include:
This is the 4th volume in a series of 10 reports on Brand Protection Solutions. Each report focuses on a specific vertical market or end user industry In this case Luxury Products, which covers a range of product categories:

-Jewelry & Watches, Sunglasses

-Leather products / baggage including bags, briefcases, handbags, wallets & purses, suitcases and travel bags.

-Beauty Products - Perfumes, colognes, toilet preparations, cosmetics, make-up.

There has been a marked trend for manufacturers of one category of luxury goods to diversify and extend their product ranges across other categories of luxury goods.

This is making the task of defending a brand significantly more complex as a luxury brand owner may need to defend his increasingly diverse range of luxury product types against varying types of product related crime.

Different types of luxury products have different packaging, different routes to market as well as other differences and so may face different types of brand threats.

Luxury Brand Products typically have high profit margins as well as high prices, which tends to make them particularly attractive to counterfeiters. Counterfeiting and other product related crimes are today widespread across luxury products market sectors. Global financial losses due to counterfeit luxury products and fashion accessories have been estimated at $26.6 billion with counterfeit beauty products weighing in at a further $24.3 billion in 2008.

Leading luxury products brand owner companies are taking an increasingly robust approach in their fight against product related crime to slow the resulting loss of revenues and erosion of the value of their brands.

This report describes the different approaches to brand protection that are available to luxury products brand owners, outlining the different strategic considerations that are appropriate across the different segments of this diverse marketplace.

An overview of problems and key drivers, together with descriptions of appropriate solutions, including actual case studies are included. The case for 1st, 2nd and / or 3rd level brand protection technologies is examined as well as approaches to tackling on-line internet related threats to luxury brands.

Companies Mentioned:

-Louis Vuitton

-Tiffany & Co

-Montres Rolex

-LVMH

-Herms International

-L'Oreal

Report information:

http://www.researchandmarkets.com/research/09802a/ the_international

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