Research and Markets: Protecting Medicines and Pharmaceuticals, a Manual of AntiCounterfeiting Solutions: How to Assess, Implement and Develop Strategic Programs to Fight Counterfeits.

M2 PRESSWIRE-June 24, 2011-: Research and Markets: Protecting Medicines and Pharmaceuticals, a Manual of AntiCounterfeiting Solutions: How to Assess, Implement and Develop Strategic Programs to Fight Counterfeits(C)1994-2011 M2 COMMUNICATIONS

RDATE:24062011

Dublin - Research and Markets (http://www.researchandmarkets.com/research/770e3c/protecting_medicin) has announced the addition of the "Protecting Medicines and Pharmaceuticals: A Manual of AntiCounterfeiting Solutions" report to their offering.

Pharmaceutical counterfeiting is a global menace which is believed to have killed thousands around the world and which requires action across the international pharmaceutical community. Protecting Medicines & Pharmaceuticals: a Manual of AntiCounterfeiting Solutions is the first ever resource book for pharmaceutical companies on how to assess, implement and develop strategic programs to fight counterfeits.

The Protecting Medicines & Pharmaceuticals: a Manual of AntiCounterfeiting Solutions report is a guideline for manufacturers, distributors, regulators and medical organizations and provides a top-to-bottom approach to fighting counterfeiting. The first of its kind to focus specifically on the requirements of the pharmaceutical industry, it draws on the experience of governmental and law enforcement agencies as well as a wide range of organizations within the pharmaceutical, converting and authentication industries to provide, in more than 200 information-packed pages, the most relevant answers to the most testing issues and problems.

How You Will Benefit:

- Discover the extend of the counterfeiting problems and its impact on companies and the public

- Learn about the components for an anticounterfeiting strategy - assessment - planning - management action - enforcement - designing and implementing protective packaging - investigation - evaluation

- Explore the different technologies and systems - proven and under development - for securing, authenticating and tracking your products through the supply chain

- Find out how cross-industry collaboration can help in the fight against counterfeiting

- Take advantage of the case studies showing how companies have taken action and how they have benefited

- Learn about Return on Investment for anticounterfeiting - how fighting back means profits as well as consumer protection

Who Should Read It?

- Pharmaceutical companies - regulatory affairs professionals, corporate affairs, IP officers, brand managers, packaging technologists, supply chain managers, security managers

- Pharmaceutical distributors

- Government health departments

- Public health and regulatory bodies

- Law enforcers - police, customs agencies, investigative firms

- Non-government healthcare organisations

- Pharmaceutical associations

- Converters, packaging and labelling companies

- Authentication technology suppliers

Key Topics Covered:

- Section 1: Counterfeiting and its Impact

-- Introduction to Pharmaceutical Counterfeiting

-- Counterfeit Drugs: An Overview by the World Health Organization

-- The Counterfeit -- Diversion Link

-- The Impact on Patients

-- The Impact on the Company

- Section 2: Management Strategies for Protection and Enforcement

-- The Hierarchy of Protection

-- Risk Assessment

-- Developing Corporate Strategies to Fight Counterfeits

-- Legal and Enforcement Solutions

-- Effective Investigations and Enforcement

-- Internet Security Solutions

- Section 3: Authentication Technologies and Product Security

-- Introduction to Technology

-- The Effective Use of Technology

-- Packaging, Print and Design

-- The Packaging and Printing Converter and Product Security

-- Labels and Seals

-- Tamper Evidence Solutions

-- Track and Trace Solutions

-- Forensic Analysis Tools

-- In-Product Solutions

-- Future Technologies

- Section 4: Valuation and Return on Investment

-- Valuation and Return on Investment Modeling

- Section 5: Partnership and Industry Cooperation

-- Product Fraud is Product Fraud: Fighting it Together

-- Government Partnerships in Combating Counterfeit Products

-- The Benefits of Working with International Organizations

-- The Pharmaceutical Security Institute

Sources/Contributors:

Authors and contributors to Protecting Medicines & Pharmaceuticals: a Manual of AntiCounterfeiting Solutions include experts from:

- the World Health Organization,

- US Food and Drug Administration,

- US Customs Service,

- Netherlands Ministry of Health and Sport,

- Pharmaceutical Security Institute,

- GlaxoSmithKline

- and Pharmacia.

Contributions also come from leading anticounterfeiting and authentication experts including:

- the Counterfeiting Intelligence Bureau,

- the Anti-Counterfeiting Group,

- the International AntiCounterfeiting Coalition,

- Axess Technologies, De La Rue,

- Westvaco Brand Security,

- GenuOne,

- Pinkerton,

- Schreiner,

- Biocode,

- Nosco,

- CCL Labels,

- deKieffer & Horgan and many more.

For more information visit http://www.researchandmarkets.com/research/770e3c/protecting_medicin

CONTACT:

Research and Markets

Laura Wood, Senior Manager,

press@researchandmarkets.com

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

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